Any guy would understand the struggle of finding thoughtful, carefully made basics, that are both aesthetically pleasing and functional. So here’s Faculty, and they’re all that and more. With their campaign shot by John Clang, photographer and Singapore’s pride, known for equally thought-provoking artworks involving photography; that says a lot about their brand and the kind of man they want to cater to.
“Faculty: a refined and functional approach to the crafting of apparel and products based on the idea of intrinsic human ability in thought or action. Enclosed in grey, each item reflects the strength of ideas from the use of grey matter in its creation.
With the intent of enriching the thinking man and his surroundings, every collection is dedicated to, and inspired by an unnamed subject of note.” (SOURCE)